From classical to contemporary, ties to turbans and from designing couture for Pakistan's President Pervez Musharraf to India's PM Vajpayee, Amir Adnan aims at softening boundaries, playing up to the synergy that exists between cultures and generations.
Buy Pakistani / Indian clothing Online.
Shop for Pakistani designer clothing online at reasonabale prices.
Shalwar kameez, trouser suits, formals , heavy embroided dresses.
Log onto: IndusMart.com
1990 saw the evolution of men's fashion in Pakistan when Amir Adnan, a business graduate by profession, stepped out to realize his own individual style, at the same time translating it to the demands of a frustrated market.
The need for a simple necktie took him to Italy where he trained and returned with an ingenious approach to reconstructing this basic accessory.
Suddenly ties were no longer boring or stereotyped in pakistani fashion; the image metamorphosizing from the severity of formalwear to the emancipation of the modern day man.
The new image of the tie spoke for a new era of menswear in Pakistan. Packed with insatiable desire to design, Amir Adnan the pakistani fashion designer was charged with an energy to revolutionize mind sets and stimulate the senses of the modern eastern man. In 1992 he designed his first range of italic jeans, conventional denims block printed with a hint of ethnicity, and launched them in America.
The juxtaposition of two seemingly heterogeneous cultures set the international market on fire, giving Amir Adnan his cue to venture up the same path. This path, relatively unknown at that time, had taken him from strength to strength to the international fame which he has achieved today. Adnan began researching the different dimensions of his newly found passion and in 1994, at a close friend's wedding, realized that fashion to him would not be about modernizing culture but more about making one's identity universally acceptable.
His mission was to revive the Sherwani, the traditional long coat, which was buried with the lords and maharajas of yesteryear. The modern day man had adopted the western three piece suit as the only acceptable vision of grooms wear and Amir Adnan had vowed to change that. He had the vision to see that it was our indigenous craft and attire which would help us make it to the international map of fashion.
Buy Pakistan fashion clothing
Shop for Pakistani designer clothing and dresses online at reasonabale prices.
designer Shalwar kameez, trouser suits, formals , heavy embroided dresses, salwars and mehndi dresses.
Log onto: IndusMart.com
His line of prÍt a porter is available in nine outlets in Pakistan and eight in USA and his exclusive couture, especially highly ornamented traditional grooms wear, caters to an important list of clientele.
Answering to why Amir Adnan is considered Pakistan's first International Menswear Label, he humbly replies: "When I create a Kurta, a chemise or even a shirt, I think of my man wearing it at a formal dinner hosted at an International Convention in London or at a warm family gathering at Eid. I see him using it with the same ease and aplomb. I take exquisite elements of our culture and synchronize them on modern silhouettes-while ensuring that the price points back at the product!"